Brand Werk

Moffet Restaurant Group Brand Redesign

Award-winning chef Bruce Moffett’s Charlotte-based restaurant group wanted an overarching brand redesign centered around a cohesive web experience for the main MRG hub and four distinct restaurants, all of which were heavily rooted in location, history, and intentionality. We paired simple but powerful narrative-rich copy with a photography-forward identity system to allow the unique offerings and personality of each restaurant to shine while still feeling like a restaurant family.

Responsibilities:

  • Develop refined and defined brand values that encompassed Research market and effective strategies for content and copy

  • Conduct interviews and craft all copy—from overarching brand values and positioning to web pages and bios 

Creative direction + design: Christian Tompkins
Creative direction + web dev: Tim Reavis

 MRG

We create intentional food and experiences
with one goal: a good meal.

“Because a shared meal forges family.”

Screen Shot 2022-02-27 at 4.03.56 PM.png
Screen Shot 2022-02-27 at 4.04.18 PM.png
Screen Shot 2022-02-27 at 4.04.35 PM.png
Screen Shot 2022-02-27 at 4.04.47 PM.png
Screen Shot 2022-02-27 at 4.05.22 PM.png
Screen Shot 2022-02-27 at 4.08.12 PM.png

Barrington’s

Southern seasons. Northeastern influence.

“With foundations in New American cuisine,
Barrington’s menu is whatever it needs to be.”

Good Food on Montford

Taste without borders

“So stay for an hour, or three. Have one dish, or five. Share, or don’t.
Your meal is what you make it.”

Stagioni’s

Four seasons of food

“A season for everything, and everything with a twist—just as Blanche
would have wanted it.”

Previous

Food, Bev, & Other Features